Apr. 11th, 2009

eFail

Apr. 11th, 2009 02:55 pm
plumtreeblossom: (pride rainbow)
Following a class action suit, the homophobically managed eHarmony was pressured into finally providing same sex matching services after years of pointedly shunning it. Rather than mix their straight clientele with all the nasty homosexuals, they opened up a bare-bones outboard site called CompatiblePartners.net.

I bet it sucks. It's so clear that they hate doing it. Not only did they give it the most joyless and utilitarian name possible, the registry page features a big, fat disclaimer that all of their research was done on married heterosexual couples and that they have not done (and surely will not do) any research on same-sex matching. The disclaimer is repeated in dramatic CAPSLOCK on their TOS page. And the no-frills graphics show stereotype-reinforcing twinks and probably-not-lesbian stock photography models.

I'm sure they don't care if they ever generate a successful same-sex match. I can only imagine that they put no resources into it and are waiting and hoping it will fail. Part of the class action suit required that they give out 10,000 free memberships. That's a tiny number of people for a national dating service, but there appear to be free memberships left so perhaps potential clients aren't buying the farce. If any of you have memberships, I'd be very curious to hear how your matching is going (or not going).

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