![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
I had a dream in which I was put in charge of coming up with a TV commercial for some electronic pocket gadget, the function of which was nebulous to me, but it was something in the family of a Palm Pilot or GPS or some tool like that. However, the product had a critical flaw: it was impossibly difficult to program and calibrate, such that really only the engineers who designed it could properly do it, and you had to re-program it every time you turned it on, not just the first time.
As the commercial's writer, I decided that the best marketing strategy would be a simple, bold-faced lie. Thus was born the Very Easy campaign.
The commercial was a series of 3-second shots of people doing things that the viewer should perceive to be very easy, including programming this impossibly complicated gadget, and cheerfully saying "Very easy!" It went more or less like this:
Woman Mailing Letter in Mailbox: Very easy!
Child Riding Tricycle: Very easy!
Receptionist Programming Gadget: Very easy!
Man Buttoning His Shirt: Very easy!
Couple Sun Tanning: Very easy!
Grandma Programming Gadget: Very easy!
There were more that I can't remember, but the gist was that if you could locate your mouth to feed yourself, you should be able to program this insanely difficult gadget.
The dream didn't last long enough for me to find out how the product sold. But the fact that I have dreams like this makes me smug to think that maybe I have a tiny drop of Evil Genius in me, after all.
As the commercial's writer, I decided that the best marketing strategy would be a simple, bold-faced lie. Thus was born the Very Easy campaign.
The commercial was a series of 3-second shots of people doing things that the viewer should perceive to be very easy, including programming this impossibly complicated gadget, and cheerfully saying "Very easy!" It went more or less like this:
Woman Mailing Letter in Mailbox: Very easy!
Child Riding Tricycle: Very easy!
Receptionist Programming Gadget: Very easy!
Man Buttoning His Shirt: Very easy!
Couple Sun Tanning: Very easy!
Grandma Programming Gadget: Very easy!
There were more that I can't remember, but the gist was that if you could locate your mouth to feed yourself, you should be able to program this insanely difficult gadget.
The dream didn't last long enough for me to find out how the product sold. But the fact that I have dreams like this makes me smug to think that maybe I have a tiny drop of Evil Genius in me, after all.
